Profile

Top Selling Points:

• AUVs – FPRs show Average Unit Volume Sales of $796,748!!
• Sustainability: Rowing is embedded in our American Culture, has been in existence for decades
• Semi-Absentee: As an Executive Model, you can effectively hire someone to Manage the Studio
• Proven Business Model: Concept born in 2008/opened 2014; very similar model to Club Pilates
• Demand: Growing Obesity, Aging Population; All-age, uni-sex broad market creates High demand for services
• 100% Ecommerce business: clients pay online for there sessions/packages
• Hundreds of A-quality retail locations: a unique brand with no direct franchise competitor
• Fast ramp up: Low overhead model creates a fast path to profitability

Recession Resistant

Rowing has been around for decades in the fitness segment, which is one of the most recession proof segments in franchising today. Rowing will never go away…and during downturns people focus more on themselves with personal services and fitness to make themselves feel better. Row House is delivering the widest, most most accessible row exercise offering in the country, in an unmatched platform, at a reasonable and moderate price point.

Issues and Ambushes

• This will only work in Urban Markets…
  Answer: Rowing exists in every market in the country and middle to middle upper class sub urban markets all over the country are target rich and ripe for Row House. The concept targets upper middle markets the same as all other premium brands.
• Market is saturated or what about people that are already going to public gyms?
  Answer: Mom and Pops and public gyms are not able to deliver anything close to the level of Class Versions, Class availability, Instruction, Experience, Equipment and Platform of a Row House. People are always looking for better services and a better experience as long as it’s reasonably priced. At Row House, a client will have a unique experience designed to meet their specific needs and aspirations, rather than being an afterthought at a public gym…a variety of classes for all types of people.