Profile

A brand that is being re-burnished and committed to growth by adding tires to the revenue stream. Midas is a great value buy. Midas is owned by Michelin & Sumitomo.

Founded in 1956, today Midas has grown to over 2,100 locations worldwide. In the early days, we sold the best muffler on the market and it included a national warranty “for as long as you own your car. “This was unheard of and soon, other companies followed our lead. Fast forward to today. Vehicles consistently perform well even with more than 100,000 miles. Drivers are owning their vehicles longer and driving more. Fittingly, the Midas brand has evolved to that of total car care experts, offering a wide variety of maintenance and repair services to support customers in maintaining their vehicles for as long as possible.

In addition to national advertising and marketing efforts, we provide all franchisees with marketing templates for local efforts. Franchisees in many markets also have formed advertising co-ops to develop local ad strategies to drive traffic. Through the Midas system, those co-ops keep the branding consistent and powerful. Midas also uses in-store marketing to let customers know about the additional services we offer. Our point-of-sale system tracks customers’ information and the needs of their vehicles, which allows you to send targeted marketing mailers and coupons to prospects and customers who might need automotive work soon. Making it easy to send a coupon or a reminder ahead of time, so they don’t have any reason to shop elsewhere for service.